Care2, Inc. recently put out a very, shall we say, peculiar ad. The company is looking for what it calls “passionate” bloggers to write for millions of “passionate” readers with their blogs. With such a frequent use of the word “passionate” I was beginning to think it may be included in the blog or company’s name in some way. But it just looks like the people at Care2 are just really, erm, passionate about finding the right people.

Care2 says it is the largest and most trusted online community that empowers people to get into a healthier lifestyle and also being more cause-oriented. The bloggers Care2 is looking for will write for the following categories:

* Animal Welfare
* Civil Rights
* Environment & Wildlife
* Global Warming
* Health Policy
* Human Rights
* Politics
* Women’s Rights

The applicants should be knowledgeable, insightful, and passionate (there it is again!) about the said categories. They should have impeccable writing skills and be familiar with WordPress and other content management tools. There is a 300 word minimum for each published content. compensation is on a per post basis with bonuses for high traffic and comment posts.

A very nice benefit for Care2 bloggers is that they will be allowed to repost what they’ve written on their personal blogs 30 days after publication. There should be a link to the original post though and the proper attributions must be done.