Tips, strategies, suggestions â€“ advice comes in many different formats and as a new or even long-time blogger, we are always looking for great ideas to make our blog pop. But not all recommendations are ones you should take. Here are seven pieces of blogging advice to ignore.
Blog Every Day
That is an overwhelming thing to hear, whether your blog is new or old. Not only do you need to come up with seven fresh ideas every week, you also need to source or create images, upload, and oh yea, write all those posts. Do your readers require new content daily?
A better strategy is to post regularly. You want to keep the blogs flowing and your readers engaged, but not to the detriment of your mental or physical health! Also, post promotion is a huge part of every blog. You need to give a post time to gather readers before offering up a new one.
Be On Every Social Platform
Social media is crucial to promoting your blog and gaining new readers. But is every social media site right for you and your blog? Probably not. Not only do you have to setup these accounts, you have to manage them and post on them, all of which takes important time away from creating great content.
Go for the sites that fit your personality and the ones that your readers are also on. It looks so much better to have a healthy following on a few social media networks than half a dozen uninterested followers on ten.
There are only so many hours in the day; choose the social media platforms that work best for you. That 24 hour day thing is also relevant in our next point:
Post Lots of Comments
While posting comments on other blogs is a good idea to grow your own readership, you donâ€™t want to become a commenting fool, leaving irrelevant messages all over the blogosphere. Better is to target your comments and write something intelligent having to do with the original post.
Then, monitoring your traffic to see who is visiting your site from blogs you commented on. Once youâ€™ve done that, youâ€™ll see where your readers are coming from and you can post additional comments on those sites.
Side note â€“ itâ€™s consider poor etiquette to include your website in a comment. Instead, sign your name and the name of your blog â€“ people can quickly google it to find you.
SEO Isnâ€™t Important
I really donâ€™t like dealing with SEO. But if you donâ€™t your blog will not be found via organic searches which is so important for gaining new readers. You donâ€™t need to be an expert, but you do need to learn a few basic fundamentals.
Check to see if your blogging platform has an SEO plugin. This will instantly help every postâ€™s SEO. Also, name your images after your post.
Images Arenâ€™t Important
If you follow all the â€˜badâ€™ advice in this post, please, please donâ€™t do this one. Images are huge! They make people curious. Curious enough to click on your post. Sharing a blogâ€™s link on Facebook or Twitter without an image nowadays is silly.
Infographics can break down complex bits of information. Images also break up the text to make online reading easier. And as we mentioned above, properly titling your images helps with SEO.
Donâ€™t Publish Until Perfect
No one wants to put a grammar mistake, word misspelt filled blog into the world. But obsessing compulsively about each sentence before hitting publish wonâ€™t cut it. Remember, you need to post regularly which means you need to write that blog, edit and spellcheck it to the best of your abilities and move on.
Your blog needs to be seen to be â€˜heardâ€™ and until you have posts available for people to read, youâ€™ll never get any feedback, suggestions, etc. on how to improve. Let your blog sit for a few hours, read it again and then send it on its way!
The theory goes, everyone writeâ€™s the same old stuff so by taking a divisive angle on something, your blog will stand out. Yes, but is that what your readers (or the readers you are hoping to attract) are interested in? Forcing readers to take sides, or presenting an issue in a contentious way may just alienate people.
Finding a different angle on a timeworn topic is a safer idea. If you still want to put something out there to get people talking, try presenting both sides of the issue so people can discuss and share among their social circles.
Remember, what is good for one blog may not be the best for another. Keep your audience and strategy in mind before taking on any new tips!