Thinking about starting a fashion blog? Here are three essential tips to help you generate excellent content and start to build a following.
1. Make it visual
Fashion blogging is all about showing and sharing outfits and style ideas, obviously. Keep this in mind when you’re planning out your blog.
Make sure you choose a template that easily features and uploads images, for example. Easy ways to incorporate more photos on your blog would include step-by-step, how-to instructions for putting together outfits.
You could do the same with certain hair and make-up styles or post daily photos of your outfits. You want your content to be visually appealing and easy for visitors to share to social media.
2. Try multiple platforms
As you start to think about building a brand for your blog, you’ll want to begin expanding onto other websites while remaining consistent with your unique look and voice. It’s important to be easy to find online if you want your fashion blog to grow, but you also want to make sure that all your other accounts link back to your main site.
Social media is always a good supplement for a blog. Keeping up with social media will help your reader base expand. Twitter and Facebook are the obvious targets, but other sites such as Pinterest, Instagram, Tumblr, and Style Gawker are great places for fashion bloggers because they’re so visual.
Look to Pinterest boards for inspiration when you build your own. The more content you put out and the more you interact with other bloggers, the more followers you’re likely to gain.
3. Promote clothes and products you actually like
There are many fashion blogs out there, but there can only be one that’s based on your unique style, so don’t be afraid to celebrate that. Share the brands you like and give tips that people can adopt for themselves because you show them how they worked for you.
As far as content, identifying a niche is pretty much necessary for building up an audience. But you also don’t have to limit yourself to just one topic. You can always play into current trends or seasons and have special features and promotions that pertain to upcoming holidays.
An example would be to highlight affordable formal wear in preparation for Valentine’s Day, or post ideas for how to work over-sized sweaters into your wardrobe in the fall.
Blogging is more of a passion than a career, which means that you should have your heart on your writing and website. Use your love for fashion as your motivation to make your blog grow into a readable and interactive online community. Once youâ€™ve collected followers and built a reputation, it wouldnâ€™t be so hard anymore. And the best part is that people will start recognizing your work and your love for fashion without judging your credentials. As long as your passion shows, your blog will be worth it.