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The Skinny on Ghost Blogging: Pros and Cons


When starting out with your freelance writing career, you will be more than willing to take up gigs that will pay you for the articles or posts you will write. In your search for such gigs, you will come across ghost blogging opportunities from freelance writing jobs board.

This type of job will let you write high-quality content for clients on one condition: they take ownership of your work. Once the article is published, the client’s name will appear as its author while you will be compensated for your efforts.

Given the situation set in ghost blogging, the question now is whether or not you should apply for this type of writing jobs. This post will examine the pros and cons of ghost blogging and when you should decide in taking up this offer.

Pros of ghost blogging

  • Money – Ghost blogging provides more than sufficient compensation for the posts you will produce. Aside from their actual content, the posts must display a tone of voice and personality that match the character of the client you will be representing. This goes without saying that ghost blogging lets you command a higher salary because it entails more than just writing –  you will also need to establish an online voice for your clients so they can build their respective brands within their niche through your blogging skills.
  • Become a subject matter expert – By ghost blogging for your clients, you are forced to immerse yourself in the industry that they are trying to build their authority in. You get to learn the ins and outs of the different topics in their niche through your research you conduct before writing the content. As a result, you become an expert in topics about specific industries. You can then leverage your expertise into better jobs in the future, especially if you find better and more profitable job openings in need of your knowledge about the topics you have been ghost blogging for.

Cons of ghost blogging

  • No portfolio to show for – Since you will be writing under the alias of your clients, you cannot use these as sample works to include in your portfolio. This is crucial because, as a freelance blogger, it is important to build your writing portfolio using the posts you have published for clients. The more accomplished your blogging portfolio is, the better your chances are in finding more profitable gigs in the future. But since ghost blogging does not afford you this chance, you are limiting your opportunities for better blogging jobs.
  • No growth – Not only will your career be compromised when banking on ghost blogging as your only source of income, but it also stunts your growth. The only focus of ghost blogging is to produce articles and posts for your clients, nothing more. Not that the focus placed in writing is a bad thing, but it will help if you learn how the different aspect involved in blogging as well such as social media marketing and promotions (to help increase blog visitors) , outreach (to build relationships with other bloggers), and more. This further puts your blogging career in limbo if you keep up with ghost blogging as your forte.

Why should you take up ghost blogging in the first place?


Given the pros and cons listed above regarding ghost blogging, below are good reasons why you ought to take up this type of job.

You’re already an established blogger

Considering that ghost blogging has a tendency to stunt your professional growth, it won’t make a lot of difference in your career if you’ve already built yourself as a reputable blogger for hire. Since the blogosphere will be familiar wtih your services, it won’t hurt your chances of receiving more profitable writing job offers. Not to mention, you will also be handsomely compensated for the ghost blogging work you have done.

Try to establish relationships with clients

Despite the negative outlook people have towards ghost blogging, it ultimately depends on the clients you’re working with. You can request your clients to refer you to their colleagues looking for ghost blogging services. Also, since there’s a slim chance that they’d let you feature work that you’ve ghost-blogged for them, you can ask for a testimonial from them that you can feature on your online portfolio.

The idea here is to treat your clients as business partners that you collaborate with on a writing project. This way, you are able to build rapport with them that you can possibly leverage in the future for more job opportunities.

Final thoughts: Ghost blogging is tricky business especially if you jump into the job without knowing the hazards that come with it. By reading this post, you will have a better understand on ghost blogging and make an informed decision on whether to accept this type of blogging job in the future or not.

More on ghost blogging:

Ghost Writing for a Business Blogging Client: Writing Style Tips

Is Ghostwriting Bad for Your Freelance Writing Career?


About Author

Content marketer during the day. Heavy sleeper at night. Dreams of non-existent brass rings. Writer by trade. Pro wrestling fan by choice (It's still real to me, damnit!). Family man all the time.