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4 Ways to Unleash the Power of Your Personal Blog

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Your personal blog is your best friend.

Not only is it your platform to reach out to your target readers with the content you write and publish, but it also serves as your online portfolio to attract prospective clients.

Therefore, whether your goal is to share your ideas to thousands and millions of readers, monetize off it, or get offered a profitable job in the future, it is important that you learn the ways on how to boost your personal blog. This way, you can maximize your reach to your target audience so more people can see what you’ve been cooking on your blog.

Below are way on how unleashing the power of your blog can be done.

Observe on-page optimization practice

If you have long been a blogger, then you’re most likely no stranger to search engine optimization (SEO). If so, then there’s a great chance that you’ve been applying on-page SEO tactics on the post you publish so you can get them to rank on search results for their target keywords.

If you are new to SEO and blogger, then fear not! Backlinko has a great infographic that details in layman’s terms all the on-page optimization practices you need to implement on each of your blog posts.

Click Image to Enlarge
On-Page SEO: Anatomy of a Perfectly Optimized Page
Source: On-Page SEO: Anatomy of a Perfectly Optimized Page – Infographic

Get listed on blog directories

screenshot-splashpress.basecamphq.com 2015-05-29 16-15-47Registering your blogs in blog directories have been a standard practice for marketers and blog owners. Over time, this tactics have decreased in importance as an SEO tactic, but this doesn’t mean that you should forego this task.

Blog directories work like a phonebook. Whenever users visit these sites, they can narrow down their search for blogs within their interests until they find what they are looking for and visit said blogs. Therefore, getting listed down these sites help you drive more visitors over time.

While there are awesome blog directories to get listed to, one that doesn’t get mentioned often is EatonWeb. It is a premium blog directory site that also determines how authoritative your blog is online. This is measured using the site’s Strength, Momentum, and Overall metrics. Getting listed at EatonWeb should help you not only reach out to your audience, but also allows you to monitor your progress using its exclusive analytics system.

Build backlinks

As part of your SEO strategy, link building will be crucial in your aim to reach to the top of search results.

Backlinks work like testimonials – once a website links to you, search engine spiders treat it as a recommendation to your site. The more backlinks you are able to earn over time, the more recommendations you will have in the eyes of search engines. This will result into getting your site atop search rankings for your target keyword.

Ideally, you want premium and reputable websites linking back to you instead of spammy ones. More links coming from bad sites will cause your blog to drop from search results.

While there’s a lot said about link building, you can simply refer to Point Blank SEO‘s link building tactics to get a better idea on the principle behind this activity. You can proceed to more complex but more effective strategies to be found here (effective link building tactics in 2015) and here (strategies from experts).

Promote using social media

According to Shareaholic, social media as the top traffic referral to websites in Q4 of 2014. While organic search is still king in this realm, there’s no question that social media is a great source for referral traffic. Learning how to use each of the popular social media sites will allow you to broadcast your latest posts to people from this online channel and drive more visitors to your blog.

To help you learn how to use social media for this purpose, read this resource page from Quick Sprout’s The Complete Guide to Building Your Blog Audience.

Over to you: What are your secrets in getting more visitors and leads for your personal blog?

About Author

Content marketer during the day. Heavy sleeper at night. Dreams of non-existent brass rings. Writer by trade. Pro wrestling fan by choice (It's still real to me, damnit!). Family man all the time.