One of the most helpful backgrounds any person can have is sales. Itâ€™s customer relations on speed, and the things you learn in sales can be helpful in a number of other fields from medicine to entrepreneurship. However, if youâ€™ve set your sights on blogging, whether itâ€™s as a paid blogger for a company or youâ€™re gearing up to start your own, youâ€™re in luck. Sales and blogging have a lot more in common than you think.
For example, in retail you learn that presentation is a huge part of making a sale (well before you even talk to a customer). People come into your store often based on the window displays, the smells emitting from the storefront, and those neatly stacked sweaters with gleaming â€œ50 percent offâ€ signs. The same goes with blogging: It doesnâ€™t matter how quality the content is if your website isnâ€™t attractive or designed responsively.
Turning sales into blogs
The customer may always be right, and the same is (kind of) true with your readers and followers. However, just like you wouldnâ€™t gladly let someone steal a DVD when you work at an electronics store or assault an employee, you donâ€™t need to put up with abuse on your blog. Fostering relationships, replying to messages and comments, and generally â€œmanagingâ€ the blog is similar to managing a retail store.
Youâ€™ve also probably perfected the art of upselling, and thatâ€™s similar to improving click through rates (CTRs) and link sharing. Once you have a customer or blog reader â€œhooked,â€ theyâ€™re more likely to trust you and want to check out what you recommend. Make it easy by providing plenty of quality, new content and link sharing with other complementary bloggers who arenâ€™t your direct competition. Upselling the world of blogs means giving readers what they want before they even know they want it.
Lessons from the battlefield
You got into sales perhaps by chance, but you were successful because you had a knack for it. This knack often involves a keen set of people skills and the ability to figure out what people want. This is exactly what you need to get a great blog started, except you also need the ability to drum up exceptional content. Maybe youâ€™re a gifted writer, maybe you have a penchant for photography (image-driven blogs are gold), or maybe you have the ability to make readers do the heavy lifting and send you videos or images to populate the blog.
Remember when you made your first sale, and your boss taught you about different pricing for different customers? With blogging, itâ€™s just as thrilling to reach that first milestone such as a certain number of followers, but donâ€™t forget that every reader is willing to bring something different to the table. What you ask of them depends on your goals and the blog niche, but generally speaking all readers want to be treated fairly, which means no required subscriptions, an easy to navigate website, and a true blog that doesnâ€™t blur the lines between blog and sales pitch.